Website Design Best Practices Part 2

This is the 2nd in the sequence for the techie and non-technical person to design a ‘good’ website always depends on some basic concepts, see here for the first.  This list of ‘best practice’ ideas are easy to implement and test when designing a new site or refreshing an existing one.

Colour, Graphics & Multimedia

  • Colour scheme should be limited to no more than 3 or 4 colours plus neutrals.
  • Colour is used consistently, especially text colour has sufficient contrast with background colour.
  • Ensure use of colour and graphics enhances rather than distracts from the site.Images and graphics are optimised and do not significantly slow download.
  • Ensure to use image tags for the alt attribute to configure an alternate text description.
  • Animated images do not distract from the site and do not endlessly repeat.
  • Every audio, video or Flash file used serves a clear purpose, with the multimedia files used enhance rather than distract from the site.
  • Captions are provided for each audio or video file used.
  • Download times for audio or video files are indicated, with links to download for media plug-ins provided.

 Content Presentation

  • Common fonts such as Arial or Times New Roman are used; with no more than one web font is used.
  • Fonts, font sizes, and font colours are used consistently throughout the site.
  • Ensure techniques of writing for the Web are used: headings, bullet points, brief paragraphs.
  • Content provides meaningful, useful information and is organised in a consistent manner.
  • Information is easy to find (minimal clicks).
  • The date of the last revision and/or copyright date are accurate, and content does not include outdated material.
  • Content is free of typographical and grammatical errors, providing links to other useful sites.
  • Hyperlinks use a consistent set of colours to indicate visited & non visited status.
  • If graphics are used to convey meaning, the alternate text equivalent is provided.

That’s my take on best practice for web site design; more will be coming next post – what’s yours? Post a comment or drop me a note by email.


  1. widalCoogeJanuary 22, 2022

    IT best practices are those that make your web design as effective as possible. Specifically, keep in mind the following: Fast Loading Your website should load within two to three seconds — on any device.

  2. atolllCoogeJanuary 25, 2022

    Also, if you offer information technology services, your website is your presentation card. Your website should reflect that. IT best practices are those that make your web design as effective as possible.

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