One of the biggest mistakes many businesses make is trying to grow sales is to go directly from initial contact with a prospect directly to making the first sale. Can it happen that way? Yes. Does it happen that way most of the time? No! Just like a budding romance, the prospect has to be...
The 7 Stages of Business Life
As any business owner who is also a parent will tell you that your business goes through similar stages of business development to the ‘cycle of life’ for humans. Parenting strategies that work for your toddler cannot be applied to your teenager, and this also applies for your small business. Over time, your business will...
Understanding purchasing processes, pricing and switching costs
You must seriously understand your customers’ purchasing processes when you set your software prices. If you’re selling to businesses, then there will be a number of pricing boundaries that you need to think twice about before crossing. Also you need to understand the pricing and switching costs involved in buying your product at your advertised...
Grow Profits by Using Cash Conversion Cycle
I have set up (and 5 years later sold) a technology company and managed the commercial aspects of several businesses. As I wrote in a previous blog that most business people accept that “cash is king”, without realising that tight management of working capital is the foundation on which to build positive cash flow and...
Grow Your Business by Working Capital Improvement
We help technology intensive businesses (design & marketing agencies, IT services companies, software developers, etc.) grow their revenue and manage their costs – so where does working capital improvement fit in? I am not an accountant and most senior directors of my clients are similarly placed, but the lack of understanding of working capital is...
The Profit Improvement Process Part 2 – Your Costs
A previous blog article on profit improvement shows that this occurs when revenues are increased, costs are decreased, or preferably both. That article looked at increasing your revenues and margin, so now let us look at the direct costs and resulting gross profit margin by answering the following questions in these areas: How does your...
So What Is The Profit Improvement Process?
Profit improvement occurs when revenues are increased, costs are decreased, or preferably both. Profit improvement is frequently not as difficult as it may first seem. And it can bring huge rewards in the cash flow game. There are quite a few people out there who believe that the operating costs of most businesses contain waste...