Agile Software Robots
One of the biggest mistakes many businesses make is trying to grow sales is to go directly from initial contact with a prospect directly to making the first sale. Can it happen that way? Yes. Does it happen that way most of the time? No! Just like a budding romance, the prospect has to be...
As any business owner who is also a parent will tell you that your business goes through similar stages of business development to the ‘cycle of life’ for humans. Parenting strategies that work for your toddler cannot be applied to your teenager, and this also applies for your small business. Over time, your business will...
Without client sales there is no profit and without profit there is no cash to pay salaries, bonuses, dividends, or invest in your and your business’ future. There are many ways to grow your IT business by turning sales into profit growth and cash in order to fund your future and prosper, even in bad...
You must seriously understand your customers’ purchasing processes when you set your software prices. If you’re selling to businesses, then there will be a number of pricing boundaries that you need to think twice about before crossing. Also you need to understand the pricing and switching costs involved in buying your product at your advertised...
Should you give away your software for free – maybe it is a way to grow your software business. Economists have proven that in any efficient market, the cost of a good will be driven down to its marginal cost of production. If you’re one of many producers selling widgets then consumers will shop around...
We help technology intensive businesses (design & marketing agencies, IT services companies, software developers, etc.) grow their revenue and manage their costs – so where does working capital improvement fit in? I am not an accountant and most senior directors of my clients are similarly placed, but the lack of understanding of working capital is...
In a previous blog I described how, as a software or services company that delivers IT intensive products or solutions you need a products pricing approach. I wrote that first you need to unpack the original problem and this blog looks at your product pricing questions to develop your strategy. So the necessary pricing questions...
Our background is in building IT systems and software, some to be used internally by global businesses, and some to be sold to commercial customers. This experience can be used to help ‘ICT intensive businesses’’, i.e. those business that develop and sell software or whose competitive advantage is based upon software it has developed, grow...